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31,49 €
Customer Centricity: Focus on the Right Customers for Strategic Advantage
25,19 € 
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Not all customers are created equal.Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else.Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to…
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2025-06-29 23:59:00
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- Autorius: Peter Fader
- Leidėjas: WHARTON SCHOOL PR
- Metai: 2020
- Puslapiai: 150
- ISBN-10: 1613631022
- ISBN-13: 9781613631027
- Formatas: 14.2 x 21.4 x 1.7 cm, minkšti viršeliai
- Kalba: Anglų
- Extra -20 % nuolaida šiai knygai su kodu ENG20
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Aprašymas
Not all customers are created equal.Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else.
Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
EXTRA 20 % nuolaida
25,19 €
31,49 €
Išsiųsime per 10–14 d.d.
Kupono kodas: ENG20
Akcija baigiasi už 4d.13:28:42
Nuolaidos kodas galioja perkant nuo 10 €. Nuolaidos nesumuojamos.
- Autorius: Peter Fader
- Leidėjas: WHARTON SCHOOL PR
- Metai: 2020
- Puslapiai: 150
- ISBN-10: 1613631022
- ISBN-13: 9781613631027
- Formatas: 14.2 x 21.4 x 1.7 cm, minkšti viršeliai
- Kalba: Anglų
Not all customers are created equal.
Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else.
Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else.
Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
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